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Arizona Cardinals Score Big for University of Phoenix

In 2006 University of Phoenix bought the naming rights of the new stadium for the Arizona Cardinals. It didn't seem like the smartest thing to do at the time. The Cardinals had been one of the worst teams in all of sports.

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Fast forward to 2008 and it's pretty clear the decision to buy the naming rights has been a winner. Not only did the stadium host Super Bowl XLII last year but the Cardinals have made Super Bowl XLIII this year.

The result? A branding bonanza. A search on Google News for "University of Phoenix" resulted in a whopping 4,202 results. A similar search for "kaplan university" returns only 22 results. DeVry? Just 52.

The stadium has been a great way to not only increase the brand's exposure but to bring more legitimacy to the entire online education industry.

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Posted in Community Post Date 04/16/2017


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